As the conceptual architect of Carl Brand OS℠, Tyrone Pardue envisioned a living system that fuses deep human insight with adaptive AI intelligence to guide brands through continuous evolution. With decades of experience in brand strategy, systems thinking, and transformative storytelling, he has helped shape the identities of many global brands like Yoplait, Black+Decker, Ericsson, and The Guardian.

At Carl, Tyrone is intricately involved in working with clients to develop work-class brands that can compete effectively in our rapidly developing world. His foundational thinking and brand philosophy remain embedded in the DNA of Carl, powering its mission to lead the future of brand transformation.