Byron J. Elton brings deep, hands-on expertise in digital media strategy, retail media optimization, and performance-driven campaign execution. With a background spanning Amazon, Wal-Mart, Instacart, and other major platforms, Byron specializes in turning data into actionable strategy and measurable growth.

At Carl, Byron ensures that the fusion of AI intelligence and brand strategy is always grounded in real-world execution. Fluent in the platforms and metrics shaping today's market, he translates Carl's proprietary insights into tangible results optimizing campaigns, refining strategy, and driving continuous brand evolution.